Fen Wine Group has a super the strategic function of the expansion, but as the industry said, Fen boss style environment.

From today, the country have a brand of liquor raised ex-factory price, the following Maotai, Fen, and then a Up to now, moChristian louboutin outlet st of the Xi'an court liquor prices, more liquor is a source of supply or out of stock.
 
enterprise development strategies need to wait, since January 1, 2010, the appropriate increase Maitai ex-factory price, the average increases by about 13%, the first to pull the storm of liquor prices. To informed sources, the 53 degrees Flying Moutai ex-factory price of 499 yuan / bottle, rose 60 yuan, 38 degrees up to 30 yuan.
after, Shanxi Fen, Yang shares, eChristian louboutin pumps tc. issued price adjustment announcement. It is reported that since December 10, the part Fenjiu series product price increase, the rate of about 10% -15%. From December 14, Yang blue classic Xi'an large dealers to disclose, Wuliangye, Luzhou price will be around 50 yuan, but has not yet formally notified the dealer.
 
price rises caused by multiple liquor supply tension
why the ex-factory price increase? August 1 this year, the liquor consumption tax increase, manufacturers profit had an impact.
It is reported that the consuchristian louboutin shoes mption tax hike, the National National Tax Administration made it clear that requiring the increased tax cost of the liquor business should dawn of the price increases.
According to Vanguard source, has not received a price adjustment formal notification. However, in the supermarket, Maotai inventory is very small, including some agents are the source of supply or stock. Some dealers also said that the 52 degrees Wuliangye and other wines are also encountered a similar problem.
not rule out the store the goods until the price before the Spring Festival.
 
Maotai retail price increase in advance whether the cited increase the retail price per bottle priced at 789 yuan, up about $ 20, tcheap christian louboutin shoes han the the Maotai announced to improve the time of the ex-factory price of half a month earlier. Wuliangye liquor retail price of no change.
other liquor prices will advance? Supermarket, had not received formal notification of the price adjustment. Next year in the high-end liquor price momentum significantly.
but this, Xi'an Tangjiu Group Chairman Zhang believes that the ex-factory price increase, a temporary liquor retail price pressure is not great.
his view, from the market point of view, the financial crisis, the liquor ban and so caused a gradual decline in liquor sales, the retail Rolex replica price adjustment is not clear.
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Yang Daqu a long Replica watches istory , known for sweet , cotton, soft , a net fragrant style known by experts and consumers as Luzhou-flavor Liquor authentic representatives. In 1992 the Luzhou-flavor liquor classification rating , Yang Daqu the highest score of 93.5 points was elected to Luzhou benchmark wine .
as the industry leader , The Yanghe distillery has been based on the nature of a product , is committed to the concept of health advocacy , and promote the overall development of the liquor market . Liquor new concept of a revolutionary innovation and enhance the taste, flavor , blending a high without a strong , low rather than widowed , long tail net , full coordination requirements rose to a new level , to establish a soft and type of liquor is unique genre .
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As early as the end of the Qing Dynasty, the Shanxi representative of Joe Yong will cargo through the world, Waytung cover the national market, an efficient channel network; so-called For the depths of extreme isolation and feudal historical background, Joe Yong can have such a great business idea and business ideals, can not be said at that time the Merchants thinking has gone in the forefront of the theory and practice of the Chinese district. Come back to, fen, though they have called the Chinese wine industry, a unique super brand Fenjiu Group channel network to build far from being the realm of goods through the world Fen Group If you want to play super business functions of Superbrands, Superbrands super channel must focus on research to build, the real the Superbrands strategic play.

drinks channels is the mRed heels red bottoms ost complex of all fast moving consumer goods, a form of not only the channel shape of the traditional fast moving consumer goods, non-traditional channels to form, especially as in recent years, Chinese drinks increasingly competitive channels form of non-traditional wine is becoming a very important factor to affect the pattern of Chinese wine market, not only that, the channel is also becoming the most important carrier of Chinese wine industry, leveraging the business model. Traditional Chinese beverage operations and channel characteristics in the article

Chinese liquor market terminal complexity that determines the complexity of the market management, from the liquor terminal channeChristian Louboutin replicas l morphology exists in three forms.

open channel form. we generally also known as the traditional terminal form. The mass market channel terminal, including a fully competitive wholesale city, retail stores, supermarkets, hotels, stores and other terminal form;

second, closed channel form: we generally known as the buy and professional custom-made wine. The terminal channels form has a certain monopoly of resources. One is the monopoly of the resources due to the tension of the brand itself,Fake omega  such as Mao five sword Lu has been in the high-end crowd formed a considerable degree of high-end brand recognition, therefore, the tension of the brand itself directly to the formation of a closed buy the terminal; Second, the monopoly of the resources due to the rich network of people, like many second-tier brands closed channels are operating, and political figures will normally be with the family relations, the channel closed, and the formation of market barriers.

third, modern channel terminals, network terminals, network terminals, has become the white wine, in particular, is a very important platform for high-end liquor sales. Huang Tsai, alcohol and tobacco online to set up two years time, has achieved a remarkable performance of the liquor sales of 1 billion yuan, while Alibaba and other trade webchristian louboutin red sole shoes sites have also become a very important platform of the liquor trade. In particular, the internationalization of liquor products, by means of the network platform of modern channel terminal, you can achieve the strategic objective of low-cost development market.

from the two forms of the channel and terminal, the terminal performance of a relatively static, the channels showed relatively dynamic, combining static and dynamic, building up a special channel system of the Chinese wine industry. The channel length of terminals attributable to determine liquor profitability of the business and profit model. Under normal circumstances, the shorter the channel, the stronger liquor brands ability to profit, the terminal master in whose hands, then, will have a relatively flexible market dominance.

Beginning in 2007, subject to a liquor companies comnude colored shoes with colored soles missioned, Hua Wen Hua managed the liquor business of the Central Plains and the North China market sales, 07, is Fenjiu in the Central Plains The huge market sales, a conservative estimate, 07 Fen Wine sales in Henan will not be less than 300 million yuan, the industry Fenjiu revival again cheers! However, only the depth of the talent of the operation of the market may be learned, in fact, Fen market is already perilous, this crisis is the main channel a big problem, specific performance in the the:

Second, the confusion rampant fakes and market management in the profit-driven. 2006, 2007 Fenjiu two years of tremendous growth in Henan market, Fen Wine in while living in the whirlpool may also not found is because Fenjiu lack of control of the terminal, making the fakes on the market run wild, malicious FALSIFYING Bibi are Yes. I am doing Henan market development process has been contacting many Fenjiu dealer from Sanmenxia to Luoyang, Luoyang to Pingdingshan, Pingdingshan to Zhengzhou, from corporate distributors to the wholesale dealers, we can say all kinds. especially in the second half of 2007, the Fen dealer, whether it is the Big Mac-style dealer, or take the zero-goods dealers, are in a constant state of anxiety have been showing the same bacteria proliferation, driven by the interests of the confusion in the market and even endanger the stronghold of the Fen ---- Shanxi market. The contrary, during the same period of Yang Daqu strict implementation of the 1 +1 mode, the channel terminal firmly in control in their own hands, so when Yang Daqu sales blowout in Henan market, due to solid and solid terminal control, which kinds of blowout demonstrated strong sustainable! Fenjiu and the Yanghe the market differences between the different operating mode to show the difference on the distribution of benefits;

Third, due to the channel characteristics of the Fen showing the nature of the trading company trading characteristics, channels operating more for a policy approach, rather than consumer-oriented or terminal-oriented means. In the process of contact with Fenjiu dealer, the dealer will have a perennial stagnation factory liaison officers, the main task of these liaison officers to communicate with the factory to continue to seek the support of manufacturers on the level of the interests of dealers. Not the policy of market-oriented marketing, the rule of man is greater than the legal system, Fenjiu market control is more difficult. Henan market dealer for more important than profits and not a lot of real dealers rely on the market to make a profit, relying on the dealer to make money policy abound, it is in such a background, Fen channels not sexually Fenjiu Henan dealers away a lot of hidden dangers.

order to study the the Fen channel composition and channel operations, I have repeatedly deep into the market of Hebei, Tianjin, Fen channels follow-up survey, the survey found most of the, Fen channels operating showing that transactional characteristics, channels of vulnerability to the Hebei local Fen liquor an opportunity to exploit. Bring to market a powerful resistance such as the Hengshui Laobaigan, through hard work on the Hebei market depth, has become the market leader in Hebei, Shijiazhuang on the market, is the formation of Hengshui city board burn pattern of the three pillars by the Villa wine to Fenjiu future integration . Moreover, Hebei giants with the consulting firm participation in Hebei market as a whole to build channels of barriers market its product mix, branding, terminal operations and organizational structure has undergone tremendous changes in its market stability beyond Fenjiu imagine.

in response to the competition of the national market, Fen Group has launched a national marketing strategy layout, look at the market area, and offices provided from Fenjiu, Fen, at least in the building of the organization with national characteristics. 18 account managers and business such as the North China (including Beijing Marketing Department, the Tianjin Marketing Department, Hebei Marketing Department); the South China area (including the Marketing Department of Zhejiang, Jiangxi, Marketing Department, Fujian Marketing Department, Marketing Department) are managers and business 7 people; Central China area (including Hunan, Marketing Department, the Hubei Marketing Department, Henan Marketing Department, etc.) are the managers and business 11; Eastern Region (including Shandong Marketing Department, Jiangsu Department of Marketing, the Anhui Marketing Department, Marketing Department, etc.) account managers and business, 8; Northwest (including the Marketing Department of Shaanxi, Gansu, Marketing Department, Marketing Department in Qinghai, Ningxia, Marketing Department, Xinjiang, Marketing Department, etc.) are managers and 13 business' Northeast (including Liaoning, Jilin, Heilongjiang, Inner Mongolia) account managers and business of 12 people; Southwest (Sichuan, Guizhou, Yunnan, Chongqing and Hainan) are the managers and business people, Shanxi Fen Wine staff equipped with the most densely populated areas, official data managers and business people 16 people. Sales list from Fenjiu can be seen, Fen marketing staff is relatively lean, the number of personnel determines the operation can not directly control to the terminal. sales staff the

from Fenjiu composition, we can easily see that the problems in the Fenjiu channel operation: the

First, a large The district is very rough performance of the liquor channel operation. Fenjiu huge part of the market on a large district system, even if it is near the Henan market, Hebei market, Fen selected area management system, this management system Fenjiu market level, market operations indirectly, as well as market management complexity. The modern market economy, the simple organizational structure can bring efficiency.

Second, the lack of the necessary division of functions and market-fighting organization. Faced with such a complex system of channels of Chinese liquor, most of the liquor business in the weakening of the regional management system, strengthen the market organization of the functional configuration. As many liquor companies to respond to competitive market competition, became the Hotel Department, Ministry of the KA, buy Ministry of strengthening the direct guidance and participation of the terminal market, the lack of implementation of organization Fenjiu the organizational structure; such as the vast part of the liquor business with the Product Development Department and the Market Promotion Department, the market development of products and brands for customers, but Fenjiu Obviously the lack of such a market-oriented staffing. continuous efforts

after Fenjiu, Fen is basically build up a dealer network for the national market, in Fenjiu store network diagram can basically see through the appearance to Fenjiu market structure, have to say, Fenjiu the development of the market is extremely uneven. Fen Wine Market, Shanxi, as the local market, the strategic market of its stores the most evenly distributed as the center of Shanxi Fen Wine store system showing a trend of gradually go dilute. Even in Henan, Fen better store is relatively rare, extreme imbalance Fenjiu to build a channel.

Fenjiu to build a channel process, the Fen of three Superbrands does not play the strategic function. Fenjiu provide the composition of the sales staff and market system construction has been difficult to see wine figure Xinghuacun, but also as the only Chinese wine health wine brand, Trimeresurus only occupy a very limited Fenjiu channel network of the iceberg, Fen three Superbrands contraction into a super brand, greatly limiting the Fenjiu channel expansion capability.

superficial, Fen is a Chinese liquor have to build a complete value chain, the famous white wine, or drinks companies, is the most qualified to select the composite channel model drinks super enterprises, Why do I say?

First, the Superbrands Fenjiu have direct, comprehensive coverage of the strategic function of the high-end liquor market, Fen brand with like Wuliangye, Maotai the same through franchising to build the super function of the channel. Fen channels are eminently suitable for advanced buy the business of wine, hotel terminal and specialty chains such channels form channels form at the same time, the network platform is Fenjiu to consider in the liquor on the mode of operation, enterprises can choose the disk drive The direct distribution model;

, Heng Fa Chuen has grown to the strategic function of the super-channel brand, while the super-channel brand drinks terminal has a strong universal. Super brand in the mode of operation will generally choose the depth distribution and depth of co-marketing big brands, driven by the depth of distribution sales and the depth of the Association can guarantee Heng Fa Chuen has sufficient market size, lay the Fen Group China market Fen boss strategic position;

third Superbrands Trimeresurus channels to choose special gifts and holiday market is the channel model can not be ignored, while a small package of ready-to-drink market, as the industry is Trimeresurus the basis of the leading enterprises. the

drinks companies market layout and channel selection is a matter of systematic engineering of the enterprise organizational structure, human resources, business model and brand characteristics as a super brand, Fen Wine Group has a super the strategic function of the expansion, but as the industry said, Fen boss style environment.

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